Sun 30 Apr 2006
“Simplicity is the last step of art and the beginning of nature. Be firm yet not hard, soft yet not yielding.”
- Bruce Lee
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November 21st, 2006 at 11:32 pm
[…] At the end of April, I posted my favorite Bruce Lee quote. Well, in the past two months, a very popular car commercial has featured another Bruce Lee quote; this one about water. In context, Bruce Lee talks about how his variation of martial arts (Jeet Kune Do) strives to be like water, for it is both shapelessness and its all powerful. Water has the dual quality of being completely passive and always finding the path of least resistence, and yet water also has the immense force to destroy anything in its way. Unfotunately, this commercial gets it all wrong. It is like Chevy selling a car called the “Nova” or “no va” (in Spanish meaning “doesn’t go”). Why would you tell car buyers that they should “crash” like water? The commercial tells us not to adapt to the highway (in other words, not to become formless), but to become the highway (in other words to crash). So, we should drive BMWs and crash. Hmm? It seems to me like a huge marketing blunder. […]